A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few answer why you need to protect your brand:
Notice
Online trademark renewal procedure in India registration of one’s mark gives everyone constructive notice of the ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a third party doing a browse an identical or similar mark as yours will identify that you already own the mark, that is therefore put on notice that its use of the identical or similar mark to yours may result in trademark infringement. The third party is put on notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in the future.
Social Media
Social media is a fabulous resource for many businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies into position to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social media optimisation for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s internet sites account. Comprehend the venue’s policies for facts. However, I realize that whenever complain to be able to social media site of this wrongdoing and claim that another is your brand without permission, the social sites administrator responds with a request of proof of ownership within the subject company name. A trademark registration gives compelling proof of brand ownership.
Brand Loyalty
Registering your mark shows a persistence to your logo and shows prospects that pledge. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatting
Cybersquatters register domain names that are the same or significantly like other parties’ trademarks or known brands with the sole purpose of advertising them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a website name the actual identical or similar to ones trademark.
Trademark Renewals
Trademark registration can continue for as long as you continue when using the mark in commerce. Usually are some firms that have registered trademarks that are over century old.
Trademark registration may ‘t be for organization, no matter. However, there a variety of compelling options for protecting your brand as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.